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GRAND LAUNCH OF BONIA FLAGSHIP BOUTIQUE AT PAVILION’S FASHION AVENUE

  • 20 Dec
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Kuala Lumpur, 30th November 2012- - Italian inspired luxury leatherwear brand BONIA celebrated the Grand Opening of its flagship boutique located at Pavilion’s newly launched Fashion Avenue, dubbed the ‘epicenter of trend and vogue’.  The brand new boutique impresses with a spacious layout and lush fittings and offers an array of exclusive BONIA products ranging from handbags to footwear as well as men’s apparel. Travel luggage and accessories for both ladies and men are also housed here. The new image exudes the luxurious feel and timeless appeal that have become trademarks of the brand.

The relocation of the boutique to this prestigious spot, nestled among a cluster of internationally acclaimed luxury brands, marks another milestone in BONIA’s journey to building its reputation as a purveyor of high quality fashion accessories, with focus on European styling and craftsmanship, made with the finest of materials.  “We are delighted that our brand building and positioning efforts have been recognised by Pavilion and proudly take our place amongst our global peers at Fashion Avenue”, says Mr. Albert Chiang, BONIA’s Group Managing Director.

 

Introducing Exclusive Customization Services

The launch also saw the introduction of the BONIA customization programme, a unique service that allows customers to personalize their handbags by choosing their own leather, colour, inner lining and

Celebrating with Grace and Generosity

BONIA was proud to welcome internationally acclaimed actress Dato’ Seri Michelle Yeoh as its guest of honour at the launch.  True to her reputation as a celebrity who combines elegance and impeccable style with a generous and caring personality, Dato’ Seri Michelle Yeoh, who is also the global ambassador of the “Live to Love” charitable foundation,  assisted BONIA in launching the bespoke service by personalising a range of custom-made handbags with her autograph. These customised bags were given to a group of donors who have each pledged a sum of money for the privilege of owning one of these exclusive items. 14 donors successfully generated an amount of RM100,000 which was donated to the “Live to Love” charitable foundation, in support of their humanitarian and environmental initiatives.

“We are delighted to have such a distinguished celebrity like Dato’ Seri Michelle Yeoh with us today.  We couldn’t think of a more befitting way of celebrating this occasion. What we admire in Dato’ Seri Michelle Yeoh touches the very essence of our brand values and beliefs at BONIA.  True style and timeless elegance, dedication to highest quality and workmanship and a genuine commitment to being a brand that cares”, commented Geoffroy De Drouas, BONIA’s General Manager, Business Development. “We are convinced that this is our formula for success and our values are shared by our business partners who didn’t hesitate to contribute to the donation by pledging for the custom-made bags.”

The generous donors, who looked forward to receiving their exclusive custom-made handbags are Datuk  Desmond Lim & Datin Cindy Lim, Tan Sri Datuk Ta Kin Yan & Puan Sri Datin Irene Ta, Tan Sri Dato’ Tee Tiam Lee & Puan Sri Datin Lee Kwi Heong, Datuk Alex Chuah Poh Khiang & Datin Angie Ng, Dato’ & Datin Eddie Choon, Dato’ James Lim Cheng Poh & Datin Margaret Lim, Dato’ & Datin Lee Choo Foong, Dato’ & Datin  Liaw Choon Liang, Dato’ Ng Bee Chai & Datin Grace Tan-Ng, Dato’ Ng Hook & Datin Yap Seng Kuan, Dato’ & Datin Tay Sim Kim, Datuk & Datin Ter Leong Yap, Mr. & Mrs. Paul Poh, Mr. & Mrs. YY Kwan.

The custom-made handbags came in bright and beautiful leather ranging from turquoise, light blue and honeysuckle to fuchsia and orange, and in three fashionable designs labelled opulence, elegance and glamour.

 

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