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THE ICE-WATCH AND BMW BRANDS CONCLUDE PARTNERSHIP

  • 18 Mar
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AN explosive ENCOUNTER ON THE LEADING DTM circuits AND THROUGH A NEW WATCH COLLECTION

The Ice-Watch brand announces the start of an original, twofold collaboration with the German car maker BMW. A new collection of watches is to be unveiled in May 2013, while Ice-Watch will support BMW Motorsport at the DTM, the internationally renowned touring car series.

Ice-Watch is entering into a twofold partnership combining sport, design and passion with the prestigious German car maker, BMW.

An accessible “racing” watch

A new Ice-Watch collection inspired directly by BMW Motorsport graphics is to be unveiled in May 2013. Faithful to the identity of the Ice-Watch brand, these new sporty chic creations worthy of the leading circuits will be available in the classic or chrono version, and in various sizes and colour combinations.  

Premium partnership for the DTM

In its capacity as a Premium Partner, Ice-Watch will be alongside BMW heading into the 2013 DTM (Deutsche Tourenwagen Masters), the legendary touring car series. The Ice-Watch colours will, among other things, be proudly displayed on the Ice-Watch BMW M3 DTM taking part in this competition, covering ten rounds from 5 May to 20 October 2013. Young gun Marco Wittmann will be at the wheel.

For Ice-Watch CEO Jean-Pierre Lutgen: “Ice-Watch embodies innovation, design, cutting-edge performance and robustness, as well as excellent after sales service and accessibility. This partnership is further proof that the Ice-Watch brand is seen as a sound and credible partner. It offers the brand the chance to further consolidate its position among the leading names in ‘fashion watches’, acquired thanks to a new vision of watches, affordable prices, a wide range of colours and models, and constant innovation.”

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