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PUMA EVOLUTION OF SUEDE: LIVING IT UP FOR THE STREETS

  • 11 Apr
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5 APRIL 2013 - The Evolution of Suede reaches its peak with the collaboration with Raising thr Bar. Sponsored by Tiger and Smirnoff,  the Evolution of Suede Finale Party marks a grand celebration of the PUMA Suede’s 45th year in changing the game and the release of the Future Suede. Held at Capsquare Hall, Kuala Lumpur, the event was graced by PUMA friends, like James Baum, Nadhira, Zain Saidin, DJ Anowl, Julie Woon, and personalities from the many different street cultures, here in Malaysia. The night showcased the work of art of 30 artistic people whom envisioned the 2058 Future Suede and brought it to life. Attendees were also entertained with a night filled with music from the past and the present, as well as dance performance, and other interesting activities such as live graffiti and shoe designing by talented graffiti artists.

 

Mr Dan and Shikara, two prominent personalities in the Malaysian hip-hop scene, were the hosts for the evening. The night started off with an ‘Evolution of Dance’ performance by the winners pf Showdown 2011, Elecoldxhot. The performance was full of energy and the routine presented the progression of the hip=hop dance scene from back in the days to its present form.

At the event, the top 30 designs selected from the 160 entries received for the 2058 Future Suede design contest were exhibited. Esmond Sit, a student of Limkokwing University of Creative Technology was the winner for the designing contest with his design which was envisioned from the idea that the Classic Suede will continue to lead the market, while the blue light emitting represented the evolution of the logo into the future, and at the same time, represents the technological adaptations of the products and beacon to light the way for its fans and consumers.

The crowd was entertained by a beatbox performance by Koujee, the winner of Malaysia’s Tag-team Beatbox Battle 2011, along with a DJ battle between DJ Fuzz and H3, and an MC battle between Mio and Micwrecka. The DJ battle and the MC battle is a representation of the past and the future, fitting with the heritage versus the future theme surrounding the campaign. K-Town Clan took the stage with other renowned Malaysian hip-hop artists such as CLoco, Samir Da Joint, Lady D, Waris, and Juzzthin.  

During the event, there was also a live graffiti by graffiti artist, Newba, as well as a live shoe designing by graffiti artists, Bee of PHBKLK, Iqbal of Fresh Kids, Carpet, Katun, and Nenok. Three pairs of PUMA Suede were given out to three most creative Instagram posting with the campaign hashtags #ForTheStreet, #MY and @PUMA just before the event ended. The three winners were part of the Instagram contest that gained over 600 entries throughout the Evolution of Suede.  While the finale event may mark the end of the Evolution of Suede campaign, social media users however, can continue using the campaign hashtags on Twitter and Instagram to join in the global celebration and converse with other PUMA fans around the world. For more on the ‘Evolution of the Suede’, visit http://madeforthestreet.com.  

The Future Suede is now available at PUMA outlets in One Utama, Bangsar Village 2, Pavilion KL, Queensbay Mall, Sunway Pyramid, Suria KLCC, and The Gardens.

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