For the GUESS men, denim is the forefront of the collection, offered in button-down shirts, vests and jeans in various techniques of marbled washes. Bleached and distressed styles add the right amount of ruggedness for the GUESS guy. Touches of blue and white styles are injected into the men’s line to reinforce the primary material – denim.
GUESS, the global lifestyle brand famous for its iconic ad campaigns and trend setting denim, it proud to introduce GUESS Summer 2014 Collection, a collection of apparel inspired by The South of France. GUESS started as an initial sale of only two dozen pairs of jeans to Bloomingdale’s in 1981, GUESS has grown into a global empire and has forever redefined the perception of denim GUESS became a pioneer in denim and created a new and unique way of wearing the primarily utilitarian fabric by introducing new silhouettes, washes and most importantly by bringing fashion to the global denim market.
GUESS Summer 2014 Collection draws inspiration from St-Tropez – a village which since the 50s where pouting sexpot Brigitte Bardot starred in Et Dieu Créa la Femme have since transformed the peaceful fishing village into a sizzling jet-set favourite overnight. Celebrating their sexy image, whites, baby blues, ocean, yellow pop, sea green of the South of France, GUESS made use of innovative fabric and wash technologies to create the indigo colour and tile prints for GUESS Summer 2014 Collection.
For the GUESS Girl, denim styles are seen in the form of shortalls, shorts, corsets, jackets and jeans in several washes and treatments. The softer side of the collection features feminine pieces in eyelet and lace fabrics, floral applique with romantic detailing. The Summer 2014 collection perfectly marries the heady mix of Roman and Modernist touches of the South of France with fashion-forward styling through a modern lens.