After 1,220 entrants and close to 139,354 votes, Gap is pleased to announce the six (6) winners of its 3rd casting call in South East Asia.
The new faces for GapKids / babyGap are Jonathan Chu and Victoria Goh from Malaysia, Joaquin Salvador and Nicole Longman from Singapore and Reyna Aurora and Federick Santoso from Indonesia. These bright and charming smiles will be proudly displayed as the latest Spring babyGap and GapKids campaign in all store windows from January 26.
Shot in Singapore, the campaign features the winners in Gap iconic pieces from the spring collection such as plaid shirts, cool graphic tops and coloured khakis for boys as well as sweater in silhouettes, printed leggings and denim skirts for girls. Sporting the colour palate and styles of spring, these winners have charmed their way to the top with a sparkle in their eye and an expressive personality to match.
About Gap’s South East Asia Casting Call:
The Gap Casting Call, an annual nationwide contest in North America to find the next faces of babyGap and GapKids, took place in Malaysia, Singapore and Indonesia during two weekends; 17 - 18 November and 24 - 25 November, in Kuala Lumpur & Penang. Parents were invited to enter their babies (0-5 years old) and kids (6 -10 years old) in the contest at select stores where professional photo-ops were made exclusively available from 11am to 6pm.
From the total entries, top 100 semi-finalists were shortlisted internally by panel Gap from each country. The semi-finalists were grouped into 4 categories; Baby Boy, Baby Girl (newborns to 5 years old), Boys and Girls (age 6 to 10 years old) for public voting. The competition and excitement quickly then intensified during the voting period, as parents across Singapore, Malaysia and Indonesia rallied for support and votes for their babies and kids on respective country’s Gap Facebook page.
A total of 12 finalists – 6 babies and 6 kids were narrowed down from a pool of 1,220 entrants after a round of public voting which constituted 100%. The finalists were announced on 2 January, and starred in a professional Gap photo shoot in Singapore for the final selection of winners for the Casting Call by a panel of judges. The 12 Finalists from Malaysia namely Jonathan Chu, Victoria Goh, Puteri Irina and Iman Teh.
The six winners of Gap Casting Call – Jonathan Chu, Victoria Goh, Joaquin Salvador, Nicole Longman, Reyna Aurora and Federick Santoso – are featured in the windows of babyGap and GapKids stores across Malaysia, Singapore and Indonesia. Winners from Malaysia will receive a Gap Cash Vouchers worth RM2,000.