Kuala Lumpur, 20 April 2013. Celebrated in Malaysia for decades, Braun Büffel continues to leave their unfading mark on aspiring Malaysians as captured in the gaze of the centre concourse spectators at the iconic Suria KLCC Mall. In a fashion show dedicated to the Braun Büffel tagline ‘For All Life’s Moments’; models gracefully showcased the brands’ coveted leather articles, highlighted with a feature of their latest Spring/Summer 2013 collections. Customers flocked immediately after the show to the Braun Büffel flagship store where the key pieces were snapped up instantaneously.
One of the longest standing family owned brands in the world, Braun Büffel has clearly stood the test of time as they enter their 126th year from its founding. Upholding their resolute promise to preserve their core values of producing goods with exceptional workmanship, reliability and functionality; Braun Büffel, in their never-ending pursuit of transformation and perfection has evolved into a contemporary symbol of modern elegance and style.
Fashion forward men and women, especially the Braun Büffel D’Guild members, admired the seasons’ handbags, briefcases, travel luggage, purses, wallets, men’s shoes, sunglasses and other leather items from the collections of OVA, JUBILEA, HEART, BRACE, MABEL, SPYDER, WISH, COVA, ANDRE, SENSE and of course Braun Büffel’s two latest additions, the Spring/Summer 2013’s LYN and ABS.
The Spring/Summer 2013 inspiration played a large role in the styling of the whole show, with the theme of modern romance. It effectively captured the essence of successful globe-trotting executives who relish the infrequent but precious and joyous moments they get to spend together - thus fully encapsulating the spirit of ‘For All Life’s Moments’. Models emerged pair by pair, in trendy, smart attire with the Braun Büffel pieces adding functional luxury and refinement to the outfits, thus allowing the audience members to easily picture themselves with the showcased items.
The ladies’ collection, LYN, presented soft and light silhouettes using printed milled leather in pastels and saturated tones, while delicate plaited detailing on the straps added character to the natural simplicity of the range. The men’s collection, ABS, on the other hand complimented the ladies while maintaining executive masculinity. Crafted from soft milled nappa leather, the iconic Braun Büffel bull logo is monogrammed on ink black, cool grey, classic brown and coffee colours and paired with sophisticated copper hardware. The fashion segment ended on a jovial note with statuesque emcee, Bernie Chan, giving away exclusive merchandise to lucky participants of a Braun Büffel quiz.
Inspired by the fashion show, loyal enthusiasts and onlookers alike eagerly headed to the Braun Büffel flagship boutique, to take a closer look at the collection and to purchase their favourites. All the key feature items from the fashion show were sold on-the-spot to a fortunate few, while pre-bookings were quickly made by those not as lucky.
Swept up in the buoyant mood of the day, several customers reflected on their love for Braun Büffel, Wan Noor Azizah commented gleefully: “What keeps me coming back is the quality of the leather - it’s so durable! The designs are also timeless; I still use my Braun Büffel which I purchased more than 10 years ago.” Another avid fan, M.E.Reza, remarked on the comfort he felt with his Braun Büffel purchase: “Unrestricted between informal and official events without being out of place, the brand offers unique designs without being outlandish.”
Adding to that, other delightful reflections Braun Büffel customers echoed was with regards to the friendliness of the retail shopping experience, and the lifetime complimentary polishing services available to all owners of the beloved brand. Many also had wonderful reviews of the Braun Büffel Leather Wellness Centre and the D’Guild Lounge experiences that they have had. Proud owners of Braun Büffel who graced the boutique after the show enjoyed complimentary polishing of their Braun Büffel leather goods by three professional craftsmen who were also present.