The beloved lifestyle accessory brand set the pace and showcased the upcoming trends during the globally acclaimed exhibition for watch-makers
Athens, 13th May 2013. For the 10th consecutive year Folli Follie participated in Baselworld, the most renowned watch exhibition all over the world that took place from April 25 until May 2, 2013. The globally successful lifestyle accessory brand was there to breathe the unparalleled Folli Follie joie de vivre and sense of style to all visitors.
Showcasing the latest additions to the successful watch families of Folli Follie, the visitors had the chance to see the evolution of the statement Heart4Heart motif. The newest watch collections – Heart4Heart Ceramic, Heart4Heart Win, Heart4Heart Symphony and Heart4Heart Twin – managed to be proclaimed as the most coveted fashion timepieces of the coming season, whereas the revisited Regatta timepiece gained the most positive reviews.
Visitors, also, had the chance to see how the iconic Heart4Heart motif was translated to an impressive full product range portfolio- from necklace, to full jewellery collection, and from watches, to mini bags- bearing the signature of the Folli Follie designers’ team. The Folli Follie fans had the chance to experience the “journey” of the Heart4Heart motif through a digital, interactive experience that showcased the success story of the globally best-selling collection.
Folli Follie loyal to its heritage and origin brought an essence of Greece to the very heart of Basel. The new global brand campaign, shot in the picturesque Santorini, and starring the two Folli Follie “It” Girls, was prominent at the stand which was “Calling all ‘It’ Girls” to wear their most summery smile and shine through. An impressive video wall was projecting the Folli Follie campaign video promoting the fashionable and ever-stylish Greek summer to visitors from all over the globe.
The Folli Follie stand hosted all best-selling Folli Follie watch collections and the amazing new additions to the brand’s offerings, demonstrating at the same time the overall brand philosophy and distinctive aesthetics. The adaptability of the Folli Follie stand allowed all visitors to have hands-on experience with the newest Folli Follie product offerings.
Folli Follie, a global power in the fashion watch scene, once again impressed with its amazing and unparalleled offerings and its presence in Baselworld 2013 implicitly demonstrated how the Folli Follie designers invest in the brand’s jewellery heritage, taking it one step further and creating statement timepieces that no-one can resist.