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BONIA First International Brand Ambassador, Sonia Sui

  • 05 Dec
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BONIA is proud to introduce Taiwan’s supermodel/actress Sonia Sui as its first international brand ambassador for Singapore and Malaysia for year 2013 and 2014.
 
Confidence and versatility are true reflections of BONIA’s brand identity which Sonia Sui is fittingly described. “Sonia Sui is highly respected in the industry for her quick adaptability and determination, which led to her soaring popularity in countries across Asia.” said Daniel Chiang, brand director of BONIA.
 
BONIA Special Campaign presenting Sonia Sui
BONIA special campaign “It’s my Decision with BONIA” featuring Sonia Sui in which, the ladies bags and shoe collection reflect her elegant and classy personalities with various versatilities. “It is truly a great honor to represent a brand that is rich in its heritage and quality. In this leatherwear collection, it offers an opportunity for me to explore and experiences the process of craftsmanship, quality, design and many other prospects,” said Sonia Sui.
 
As BONIA understands the busy lifestyle of a popular celebrity, Sonia Sui and BONIA’s designer team create a collection which reflects Sonia’s personalities which are socially active, being confident, practical and versatile.
 
“It’s my Decision with BONIA because wherever and whenever I go, with BONIA by my side, I can be elegant, confident, and gorgeous,” acclaimed by Sonia Sui.
 
“BONIA is proud to partner with this highly sought-after Taiwanese model and actress as we believe she will bring a new and refreshing image to the brand while breaking into the Chinese market.” added Daniel Chiang, BONIA’s brand director.
 
Sonia Sui’s Own Design Collection
“It is truly a great honor to represent a brand that is rich in its heritage and quality. In this leatherwear collection, it offers an opportunity for me to explore and experiences the process of craftsmanship, quality, design and many other prospects,” said Sonia Sui. The international brand ambassador of BONIA spent one month to design her very own unique bag, which made of genuine leather and a unique trunk shape. “My aim was to design a functional, versatile, and practical bag to cater all young modern urban ladies who are busy with their lifestyles, just like me,” she explained. Upon selection of bag’s shape, she chooses to have a special shape which inspired by a hatter trunk shape that requires a high craftsmanship. By adding on tassels accessories in her design, this will show a more feminine side of the collection. She is excited as this is her first design for branded bag as well!
 
About Sonia Sui
Born in Taichung, Taiwan, Sonia Sui completed her junior high school in Poznan, Poland and graduated with a degree in psychology from Canada. In recent years, Sonia Sui is making transition from model and host to actress. Since her acting debut in 2004, Sonia has impressed many with her acting skills especially her portrayal of Xie An Zhen in the Taiwanese drama The Fierce Wife , which made her nominated for Best Actress for the 47 th Golden Bell Awards. Her role as a plain housewife who betrayed by her husband and cousin turned career woman was said to inspire many young women and shot her to fame.
 
Sonia Sui will continue to go further as her strong personality and star quality have formed a concrete foundation that allows her to keep on doing her best.
 
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