KUALA LUMPUR, 19 April 2014 – With its roots firmly set in Kirn – a city hailed as Germany’s town of leather, Braun Büffel has endured challenging times to emerge as a winner in the leather products arena. Today, backed by 127 years of experience, and heritage, Braun Büffel’s leather products are a luxury item coveted in many parts of the world for its unparalleled quality and intricate craftsmanship. As it continues to live up to its brand promises of designing and delivering leather products that are durable and dependable, more people worldwide are converting into ardent followers of Braun Büffel.
Fashion embodies us, and like art, fashion has the efficacy of revealing your personality, and evoking untold emotions in you. Understanding that concept, Braun Büffel has encapsulated this idea into its Spring/Summer 2014 collection, by exploring the theme of ‘Capturing your City Moments’. The collection takes you to a place where fashion, artistry and functionality co-exist as one to become a part of your lifestyle. A walk through the streets of the city will reveal to you that the design ideas incorporated in the Spring/Summer collection is all around you and all you have to do is reach out and take the design to suit your needs.
Braun Büffel Senior Sales and Marketing Manager, Jacqueline Choo believes that every season when Braun Büffel’s new collections are launched, the team is humbled by the overwhelming support rendered by customers towards their brand and products.
“Fashion, as we know it, is a competitive and evolving industry, and today, Braun Büffel is one of the forerunners in the global luxury products – a feat achieved only by a combination of quality leather products and individuals who want nothing but the best and have placed their support and trust in our products,” said Jacqueline with pride.
Revealing the Spring/Summer 2014 collection at the fashion show in Suria KLCC, the bags certainly lived up to its promises of portraying durability and strength in structure and versatility in its form. From handbags to briefcases, and purses there is a complete range of leather goods that one can look forward to. Made available in a wide range of palette such as cobalt blue, red, coral, purple and more, the bags also come in various sizes to suit women and men of all ages.
With collections such as Intense, Dolce, Nouve, Meady, Arcis, Bodice, and Angle, women will be spoilt for choices. The Intense collection designed with a stroke of ingenuity is made for the go-getter women who want the best of both worlds: functionality and femininity. Featuring three-dimensional geometric detailing at the sides, reinforced with straight stitches to replicate the modern day urban structures, this collection is balanced with soft curves. Polished silver hardware is employed to complement the sophisticated crosshatch texture of Saffiano leather.
The Spring/Summer 2014 collection also reveals the Starck, Breur and Le collection for the fashionable gentlemen out there. The designs within these collections speak of a cool and masculine style. The Starck collection replete with document bag, tote bag, postman bag and clutch bag is made of soft embossed cow leather and styled with metallic bull logo for that tinge of machismo. Combined with a streamlined design, and bold colours, it makes for a comfortable day-to-day carry in all regards of functionality.
Staying true to a brand is rewarding in itself, but at Braun Büffel loyalty is not only recognized, it is also rewarded in a fashionable manner. At the Spring/Summer 2014 fashion show, D’Guild members are entitled to enjoy an additional discount on Braun Büffel purchases and other great promotions. Being a part of the Braun Büffel affiliation entitles you to a host of benefits such as birthday gifts, private sale previews, members’ mailers and promotions and a 10% discount for all Braun Büffel products every time you shop at our boutiques.
Guests at the fashion show are not only feted to the latest collections but are also given the opportunity to win attractive prizes during the ‘Q & A’ session where 10 pieces of Braun Büffel giveaways await lucky winners. In addition, Braun Büffel also shows why its hospitality and services remain unrivalled as there are two mobile leather centres manned by skilled craftsmen to give your existing Braun Büffel products a polishing, and to leave it looking like new.